TPG’s primary focus in brokerage is on project leasing - senior management brings a track record of over 15 million square feet of recent retail shopping center representation throughout Southern California; and we leverage the knowledge and experience of our industry veterans through our entire organization to provide the highest level of services for clients.
TPG develops property specific marketing plans for each represented property or portfolio through a brokerage platform that ensures maximum exposure and results. Customized plans for each property incorporate strategies to source, attract, and retain tenants through three key components: positioning the property in the marketplace, creating comprehensive marketing tools/materials, and proactively identifying, targeting, and securing prospective tenants.
Premarketing steps include analyzing market conditions such as levels of occupancy, trade area rental rates, competitive properties and retailers, and other real estate trends. Furthermore, TPG’s landlord representation division utilizes a vast network of data and resources to ensure that before properties are taken to market, the following is evaluated:
- Optimum retail uses
- Current tenant mix and synergy
- Demographic matching
- Parallel trade area analysis
- Local tenant relocationcandidates
- Budget and target rents/projections
- Cross marketing review
- Retail competition and void analysis